Blog

The Everyday Economy Is Not a Vertical Strategy

As we’ve detailed in prior posts, our investments at NextView are increasingly focused on a theme we call the Everyday Economy. We believe that the internet is a super-technology, and are most excited about the second-order effects that this super-technology will have on everyday life for everyday people. When describing the Everyday Economy, it is helpful […]


Blog

Welcoming Melody Koh to the NextView Team

We are very excited today to announce that Melody Koh is joining NextView as a Venture Partner based in our New York office. For those of you who don’t know Melody, she was an early member of the team at Blue Apron, joining the company as their first PM and eventually going on to lead […]


Podcast, Resources, Startup Stories, Traction Podcast

[Traction #48] NextView All-Hands: Redesigning the Everyday Economy

In this very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big […]


Blog, Fundraising

All Entertainment in the Next Decade Is Digital Entertainment

Certain areas of the Everyday Economy, such as home and food, have been largely insulated from the internet and other technological forces. But one aspect of our daily lives has already changed dramatically since the dawn of the internet: how we are entertained. We now take for granted technologies that fairly recently seemed like far-off predictions, such […]


Blog, Fundraising

The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

Apparel is currently one of the most fascinating categories within the Everyday Economy. It’s a $1T+ global industry undergoing tectonic shifts. We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. In 2017 alone, we’ve seen widespread store closures or bankruptcies from […]


Marketing & Growth, Podcast, Product & Design, Traction Podcast

The Man Who Coined “Product-Market Fit” Shares Mental Models for Entrepreneurs [Traction #47: Andy Rachleff]

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use […]


Blog, Fundraising, Resources

Home Is Where the Innovation Is

If a man from 1987 stepped into a time machine and emerged in 2017, he would find the modern world fantastically different in many ways. Mobile computing means that he has the world’s information and entertainment at his literal fingertips. The cars on the road may be familiar to him, but now, he can also […]


Marketing & Growth, Podcast, Traction Podcast

How Startups Can Get Started With Influencer Marketing [Traction #46: Samantha Howe, Grove]

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You’ll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Channel Links: Apple […]


Blog, Fundraising, Startup Stories

The Future of Food: From Sustenance to Experience

It’s no secret that Americans love food. But the food we love today — and how we go about procuring and preparing it — has changed dramatically due to technological advances of the last few centuries. In the last century alone, we’ve seen innovations like frozen food, early kitchen appliances reducing preparation time, and microwaves making meals […]


Blog, Portfolio

Introducing NextView III and Our Focus on the Everyday Economy

What will the future hold? It’s a question every VC asks themselves and the entrepreneurs they invest in. Some conclude that certain sectors or technologies — like AI, blockchain, VR — will define the next decade. Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. At NextView, we […]