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The View From Seed

Insights & inspiration to help seed-stage companies grow

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What Makes a Great Consumer Startup Marketer?

While the startup environment in Boston has vastly improved over the last several years, I continue to hear the sentiment that it’s really tough to build a great consumer startup in Boston. This is expressed by people outside of Boston, but it often comes from those within our community too. There are a couple reasons cited for the challenge of building a consumer company in this city, but I want to focus on one in particular. (more…)

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  July 28th, 2015

What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

On Tuesday, July 21, we hosted the first-ever Boston Consumer Tech Summit. The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. This is a recap of the more insightful tweets and comments from the event. (more…)

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  July 24th, 2015

Traction by a Thousand Cuts: How The Muse Scrapped to 4 Million Visitors [Traction Podcast #7]

The NextView podcast Traction shares the incredible stories of the creative and unusual things entrepreneurs did to make initial progress in an important area of their businesses. You can listen on iTunes or SoundCloud. Stories to date include LinkedIn, General Assembly, NatureBox, InsightSquared, and more. (more…)

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  July 22nd, 2015

Accidental VC: When Should Startups Announce Seed Funding?

Accidental VC is a series of short posts written by me, Jay Acunzo. Though I never planned it, I somehow wound up working in VC as NextView’s VP of platform. As an operator, not an investor, I’m amazed at how many casual, throwaway comments that happen inside a VC’s office would be genuinely useful to entrepreneurs building their businesses. So this series is my attempt to share that knowledge beyond our walls … one overheard lesson at a time. (more…)

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  July 9th, 2015

The Story of a Google-Spurning, Cancer-Beating, Bowtie-Wearing, Bootstrapped Founder [Traction Podcast #6]

To our listeners: THANK YOU! We recently learned that Traction was featured on the iTunes New and Noteworthy list, and it’s all thanks to your ratings, listenership, support, and feedback. For those new to the show: Traction shares the incredible stories of the creative and unusual things entrepreneurs do to make initial progress. You can listen on iTunes or SoundCloud. (more…)

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  July 7th, 2015

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