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The View From Seed

Insights & inspiration to help seed-stage companies grow

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

Editor’s note: Unlike the Ubers and Airbnbs of the tech startup world, seed-stage companies don’t typically have the valuations, awareness, or traction typically associated with press coverage. That said, coverage is important, and early-stage companies would be wise to work with local press in addition to national. Below, we interview Lauren Landry, a journalist who covered the Boston innovation economy for four years prior to her recent move to Northeastern University. (more…)

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  March 31st, 2015
  

Can Pre-Seed Capital Hurt an Entrepreneur’s Chances to Raise Seed from VCs?

In the last year or so, the debate over the definitions of seed versus pre-seed capital (sometimes called genesis rounds) has exploded. (more…)

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  March 26th, 2015
  

Unicorns Don’t Exist: Why This Startup Dialogue Is Incredibly Dangerous

There is something so funny and also so appropriate about all this talk about Unicorn companies. (more…)

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  March 24th, 2015
  

Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

If you’re in the tech startup industry today, you get the sense that every one of your peers wants to take on the entire world. (more…)

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  March 19th, 2015
  

How to Do Research on VCs (Written by a VC)

In a typical first meeting between a VC and team of co-founders, the investor typically ends up asking more questions than the founders. Here at NextView, we (like all good VCs) encourage founders to ask questions they may have of us, but it’s just the nature of the interaction: We spend the majority of the time talking about the founders’ startup, not the VC firm. (more…)

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  March 12th, 2015
  

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