The best writer I ever hired at a startup wasn’t a former journalist. He wasn’t a former marketer or a former teacher or even a former liberal arts major.
Just for a minute, think back to the movie The Matrix. (Don’t worry, I mean the first one, not the so-so sequel or the can’t-believe-I-paid-for-this third).
Every few weeks, as part of our platform of startup resources, NextView Ventures hosts a Product Manager Breakfast. In organizing this recurring series, we aim to bring together top product leadership to discuss their craft in an informal, intimate setting. The following is a summary of the most recent topic discussed.
This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind enough to share a quick summary of one campaign that was particularly successful, generating over 58,000 retweets.
Dharmesh Shah knows a thing or two (or three … or 100) about startups and marketing.
This post was originally written by InsightSquared, a NextView portfolio company. The original can be found here. This post explores some of the critical data that seed-stage startups should consider using as they seek future rounds of funding from VCs.
“We are pretty sure that all the investors here are human beings.”
On June 12, NextView co-founder and partner Lee Hower sat on a panel at Boston’s State of Innovation. This is a quick recap of the discussion between notable VCs and founders around town.
This post was originally written by Shareaholic, a NextView portfolio company. The original can be found here. This post explores the reasons why they killed traditional press releases and ends with the playbook they use instead.