Marketing & Growth, Podcast, Product & Design, Traction Podcast

Inside the Fast-Growing Startup Rethinking Weddings [Traction #44: Shan-Lyn Ma]

Today’s episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season — whether attending as a guest or planning your own — knows just how stressful the whole experience can be. Shan-Lyn […]


Marketing & Growth, Startup Stories, Traction Podcast

How to Ditch the False Silver Bullets and Run a Growth Hacking Process

Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets. Find their book, Hacking […]


Marketing & Growth, Product & Design, Startup Stories, Traction Podcast

How WHOOP Built a Science-Backed Fitness Band Used by LeBron, Phelps & the NFL

Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players’ Association, every pro football player across the nation. Visit whoop.com to learn more, or follow […]


Hiring & Talent, Marketing & Growth, Podcast, Startup Stories, Traction Podcast

The What, How & Why of Hiring a Business Development Lead at Your Startup [Traction #35]

Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead […]


Marketing & Growth, Podcast, Product & Design, Startup Stories, Traction Podcast

How to Grow the Supply Side of a Marketplace Startup [Traction #34: Mike Russell, Paintzen)

Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they’ve experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike and team grew the business. More specifically, we learn about the approach and tactics used […]