Jesse Derris is the founder and CEO of Derris & Company, a PR, branding, and communications firm based in New York. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.
Editor’s note: We’ve seen a lot of demand for content marketing talent in our portfolio, including the need for freelancers and consultants. The key is to run a tight process and ask the right questions to vet your candidates. We reached out to a veteran content marketing consultant who works exclusively with startups to help.
You probably know them well.
Most startups’ founding mythologies are full of the same phrases: “hard work,” “agile strategy,” “smart scaling.” But one of the most undervalued and elusive factors is timing. As they say, timing is everything. Arrive to the market too soon and there’s no demand for the product. Arrive too late and you’re light years behind your […]
When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: “I wish I started content marketing sooner.”
The journey between an initial idea and actually shipping can be summed up with one word: agony.
The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? Past episodes include stories from founders of LinkedIn, DraftKings, General Assembly, Mattermark, InsightSquared, and more. Subscribe […]
One of the best and most positive movements proliferating around the tech community is what Product Hunt founder and CEO Ryan Hoover calls “building in public.” Because of both lean startup principles and a thriving community of pay-it-forward individuals, we can all now build a little, learn a little, and then repeat. You’re able to […]