Experts, Hiring & Talent, Marketing & Growth, Resources

How to Hire a Content Marketing Consultant for Your Startup [Process & Checklist]

Editor’s note: We’ve seen a lot of demand for content marketing talent in our portfolio, including the need for freelancers and consultants. The key is to run a tight process and ask the right questions to vet your candidates. We reached out to a veteran content marketing consultant who works exclusively with startups to help.




Marketing & Growth, Startup Stories

How to Found a Startup in a New Industry

Most startups’ founding mythologies are full of the same phrases: “hard work,” “agile strategy,” “smart scaling.” But one of the most undervalued and elusive factors is timing. As they say, timing is everything. Arrive to the market too soon and there’s no demand for the product. Arrive too late and you’re light years behind your […]




Marketing & Growth, Podcast, Startup Stories, Traction Podcast

A Framework for Startup Traction & Pitfalls to Avoid [Traction #12: Gabriel Weinberg]

The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? Past episodes include stories from founders of LinkedIn, DraftKings, General Assembly, Mattermark, InsightSquared, and more. Subscribe […]