Accidental VC, Fundraising, Marketing & Growth

Accidental VC: The Most Dangerous Question for Founders to Overlook in Pitches

Accidental VC is a series of short posts written by me, Jay Acunzo. Though I never planned it, I somehow wound up working in VC as NextView’s VP of platform. As an operator, not an investor, I’m amazed at how many casual, throwaway comments that happen inside a VC’s office would be genuinely useful to entrepreneurs building their […]


Experts, Marketing & Growth

Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

Editor’s note: Unlike the Ubers and Airbnbs of the tech startup world, seed-stage companies don’t typically have the valuations, awareness, or traction typically associated with press coverage. That said, coverage is important, and early-stage companies would be wise to work with local press in addition to national. Below, we interview Lauren Landry, a journalist who covered the Boston innovation economy […]








Marketing & Growth, Portfolio, Startup Stories

58,000 Retweets Later: The Story of Dropbox’s Most Successful Tweet

This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind enough to share a quick summary of one campaign that was particularly successful, generating over 58,000 retweets.