Marketing & Growth, Podcast, Traction Podcast

How Startups Can Get Started With Influencer Marketing [Traction #46: Samantha Howe, Grove]

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You’ll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Channel Links: Apple […]


Experts, Marketing & Growth, Podcast, Product & Design, Startup Stories, Traction Podcast

How to Grow Your Startup’s Growth Team [Traction #45: Fareed Mosavat, Slack]

On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization. Follow Fareed on Twitter. Follow Jay on Twitter. Listen now or subscribe on iTunes, SoundCloud, Stitcher, or Google […]


Marketing & Growth, Podcast, Product & Design, Traction Podcast

Inside the Fast-Growing Startup Rethinking Weddings [Traction #44: Shan-Lyn Ma]

Today’s episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season — whether attending as a guest or planning your own — knows just how stressful the whole experience can be. Shan-Lyn […]


Podcast, Product & Design, Startup Stories, Traction Podcast

Building Product in a Saturated Niche [Traction Podcast #39: Ellen Chisa, Lola]

Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. So how does one gain a foothold? […]



Fundraising, Hiring & Talent, Podcast, Product & Design, Startup Stories, Traction Podcast

In a World of Startup How-Tos, What About Bucking the Trend? [Traction #37: Chad Laurans, SimpliSafe]

Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad’s friends were robbed. The companies that should serve them well in those moments were anything but helpful, comforting, and simple to work with. That led to […]


Hiring & Talent, Podcast, Startup Stories, Traction Podcast

How Smart Founders Vet Tech Talent for Coding and Culture [Traction #36: Dan Reich, Troops]

Dan Reich is the CEO and co-founder of Troops, a company bringing artificial intelligence to your sales team’s workflow, right in Slack. (Disclosure: NextView is an investor in Troops.) Today, we discuss Dan’s smart process hiring his early technical talent — both leadership and front-line developers. Subscribe to the NextView blog for future episodes and […]


Hiring & Talent, Marketing & Growth, Podcast, Startup Stories, Traction Podcast

The What, How & Why of Hiring a Business Development Lead at Your Startup [Traction #35]

Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead […]


Marketing & Growth, Podcast, Product & Design, Startup Stories, Traction Podcast

How to Grow the Supply Side of a Marketplace Startup [Traction #34: Mike Russell, Paintzen)

Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they’ve experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike and team grew the business. More specifically, we learn about the approach and tactics used […]