Marketing & Growth, Startup Stories

How to Found a Startup in a New Industry

Most startups’ founding mythologies are full of the same phrases: “hard work,” “agile strategy,” “smart scaling.” But one of the most undervalued and elusive factors is timing. As they say, timing is everything. Arrive to the market too soon and there’s no demand for the product. Arrive too late and you’re light years behind your […]





Podcast, Startup Stories, Traction Podcast

How Location-Based Startups Gain Traction City-by-City [Traction #16]

Despite heroic efforts that pay off in one city, a location-based startup practically hits the reset button when they enter new markets. In this episode, Justin Robinson, co-founder of mobile startup and liquor delivery app Drizly, talks about some of the ridiculously non-scalable things they had to do just to get their business off the ground in the […]