Marketing & Growth, Portfolio, Startup Stories

58,000 Retweets Later: The Story of Dropbox’s Most Successful Tweet

This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind enough to share a quick summary of one campaign that was particularly successful, generating over 58,000 retweets.