Editor’s note: This post was originally published to NextView Ventures co-founder and partner Rob Go’s blog. Find it here. On behalf of our team at NextView, I’m very pleased to announce that we have just closed our second fund. NextView Ventures II is $40M, twice the size of our first fund, and we continue to be exclusively […]
This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind enough to share a quick summary of one campaign that was particularly successful, generating over 58,000 retweets.
This post was originally written by Shareaholic, a NextView portfolio company. The original can be found here. This post explores the reasons why they killed traditional press releases and ends with the playbook they use instead.