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How to Launch a Product: A Startup-Friendly Process

How to Launch a Product: A Startup-Friendly Process

The journey between an initial idea and actually shipping can be summed up with one word: agony. It’s agonizing because you care — a lot. It’s agonizing because you’re building from zero, and that can be daunting. It’s agonizing because of all the thinking and rethinking, talking to customers and talking to the team, debating and kicking and screaming. You bite and scratch and claw at everything until, mercifully, you’re ready to go live. Except … wait a second, will this thing even take off when we launch? Did we think through how to launch a product in the first place?

Luckily, the good folks at Driftt put together this great SlideShare, detailing how companies can be strategic and thoughtful about their product launch plans. (Note: NextView is an investor in Driftt.)

How To Launch A Product: 7 Tips To Drive Demand from Driftt

 

Jay Acunzo

Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. The former digital media strategist at Google and head of content marketing at HubSpot, Jay helped build NextView's platform of resources from the ground up. He now serves as the firm's Creative In Residence. His work has been cited in places ranging from Harvard Business School to the Washington Post, Fast Company, and Forbes.


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