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How to Launch a Product: A Startup-Friendly Process

How to Launch a Product: A Startup-Friendly Process

The journey between an initial idea and actually shipping can be summed up with one word: agony. It’s agonizing because you care — a lot. It’s agonizing because you’re building from zero, and that can be daunting. It’s agonizing because of all the thinking and rethinking, talking to customers and talking to the team, debating and kicking and screaming. You bite and scratch and claw at everything until, mercifully, you’re ready to go live. Except … wait a second, will this thing even take off when we launch? Did we think through how to launch a product in the first place?

Luckily, the good folks at Driftt put together this great SlideShare, detailing how companies can be strategic and thoughtful about their product launch plans. (Note: NextView is an investor in Driftt.)

How To Launch A Product: 7 Tips To Drive Demand from Driftt


Jay Acunzo

Jay is the VP of Platform at NextView. He hosts two podcasts -- Traction, the official NextView show about seed-stage startup challenges, and Unthinkable, an audio documentary series about creativity in business. A frequent keynote speaker at startup and marketing events, he began his career at Google before leading content marketing teams at Breaktime Media and HubSpot.

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