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Dharmesh Shah knows a thing or two (or three … or 100) about startups and marketing. In the startup world, he’s known as the creator of OnStartups.com, a huge community of entrepreneurs. He also angel invests regularly and writes for LinkedIn Influencers. In the marketing world, “@Dharmesh” is perhaps best known as the co-founder and CTO of HubSpot, the marketing software company heading towards an IPO soon (at the time of this post), and the author of the book on inbound marketing.
So when he publishes a 100+ slide deck on how startups should practice marketing today, we’d all be wise to listen. (Disclosure: I used to work at HubSpot. That said, this deck is exceptionally good and any digital marketer worth their weight in blog posts would likely agree.)
In the deck, Dharmesh encourages startups to embrace a modern understanding and approach to marketing (outlined in more detail below) while ignoring that altogether-too-common belief among entrepreneurs:
