Marketing & Growth, Podcast, Traction Podcast

How Startups Can Get Started With Influencer Marketing [Traction #46: Samantha Howe, Grove]

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You’ll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.

Channel Links: Apple Podcast, SoundCloud, Stitcher, Google Play

Follow Samantha on Twitter: twitter.com/howesocial

Follow Jay on Twitter: twitter.com/jayacunzo

Check out the latest from NextView’s refreshed brand, including the introduction to the Everyday Economy: nextview.vc/eetraction

Here is NextView’s pitch to founders: nextview.vc/pitchdecktraction

Jay Acunzo

Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. The former digital media strategist at Google and head of content marketing at HubSpot, Jay helped build NextView's platform of resources from the ground up. He now serves as the firm's Creative In Residence. His work has been cited in places ranging from Harvard Business School to the Washington Post, Fast Company, and Forbes.