In a World of Startup How-Tos, What About Bucking the Trend? [Traction #37: Chad Laurans, SimpliSafe]

Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad’s friends were robbed. The companies that should serve them well in those moments were anything but helpful, comforting, and simple to work with. That led to Chad’s thriving business today.

Today, we discuss how Chad built an Internet of Things-like product before that phrase existed, before the hype helps your marketing or fundraising, and before anyone was thinking about the connected home.

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Visit simplisafe.com to learn more about the company and their product

Listen to Jay’s second podcast about creativity in business: unthinkable.fm

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