The Startup Copycat Fallacy
What? Another d2c gourmet pet food company? Another full-stack short-termrentals startup? Another affinity-based co-working space? It seems as though in many categories, especially in consumer internet space, a handful of startups pursuing quite similar or even apparently identical ideas launch within months of each other. What’s going on with these apparent copycat companies? Are the barriers to entry so low and information disseminating […]