Blog

Why We Invested in The Nudge

Sometimes we just need little push to take action.  A little motivation to make things happen.  And having a plan already put together makes things just that much easier.  Yep, sometimes all you need is just little a nudge. Enter just that, The Nudge.  It’s a “planner friend in your pocket,” as the team calls […]


Blog, Everyday Economy

Why We’re Market-First, Not Technology-First, Investors

My partners and I have been very public and transparent over the past six months about our thematic investing approach — what we call the Everyday Economy. Our philosophy is about backing technology-enabled startups that have the potential to touch millions of end-users, become ingrained in users’ daily lives, or some combination of the two. Often, these […]


Blog, Portfolio

Why We Invested in Attentive

Five years ago, TapCommerce CEO & Co-Founder Brian Long had a vision of helping brands deliver customers, revenue, and ROI across mobile devices. A lot has changed since then, but one industry megatrend has remained constant: consumers’ radical adoption of mobile commerce and retailers’ desire to reach them on these devices. More recently, Brian started a new […]


Blog, Everyday Economy

Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

For several months now, my partners and I have spent a lot of time talking about why we’re investing in the Everyday Economy. We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment, clothing, and home. We’ve also shared why our approach is also “horizontal” — a company we invest in doesn’t have to neatly […]


Blog, Everyday Economy, Fundraising

All Entertainment in the Next Decade Is Digital Entertainment

Certain areas of the Everyday Economy, such as home and food, have been largely insulated from the internet and other technological forces. But one aspect of our daily lives has already changed dramatically since the dawn of the internet: how we are entertained. We now take for granted technologies that fairly recently seemed like far-off predictions, such […]


Blog, Everyday Economy, Fundraising, Startup Stories

The Future of Food: From Sustenance to Experience

It’s no secret that Americans love food. But the food we love today — and how we go about procuring and preparing it — has changed dramatically due to technological advances of the last few centuries. In the last century alone, we’ve seen innovations like frozen food, early kitchen appliances reducing preparation time, and microwaves making meals […]


Blog, Portfolio, Resources

Introducing Gotham Voices: An Email Newsletter for NY Tech

Note: We’ve decided to stop sending this newsletter. We love the NYC tech community more than ever, but have come up with some better and hopefully more impactful ways to contribute to the great stuff that’s happening here. If you want to learn about new NYC initiatives we’re launching, sign up for our newsletter here. […]


Fundraising

How to Find and Close Angel Investors from a Standing Start

  Whether an entrepreneur is raising a smaller (pre-)seed round entirely from individuals or she has a seed-stage or larger VC firm involved in (leading) the seed syndicate, it’s somewhere between necessary and optimal to have multiple individual angel investors involved.