Marketing & Growth, Podcast, Product & Design, Traction Podcast

The Man Who Coined “Product-Market Fit” Shares Mental Models for Entrepreneurs [Traction #47: Andy Rachleff]

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use […]


Marketing & Growth, Podcast, Traction Podcast

How Startups Can Get Started With Influencer Marketing [Traction #46: Samantha Howe, Grove]

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You’ll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Channel Links: Apple […]


Blog, Portfolio

Introducing NextView III and Our Focus on the Everyday Economy

What will the future hold? It’s a question every VC asks themselves and the entrepreneurs they invest in. Some conclude that certain sectors or technologies — like AI, blockchain, VR — will define the next decade. Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. At NextView, we […]


Experts, Marketing & Growth, Podcast, Product & Design, Startup Stories, Traction Podcast

How to Grow Your Startup’s Growth Team [Traction #45: Fareed Mosavat, Slack]

On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization. Follow Fareed on Twitter. Follow Jay on Twitter. Listen now or subscribe on iTunes, SoundCloud, Stitcher, or Google […]


Marketing & Growth, Podcast, Product & Design, Traction Podcast

Inside the Fast-Growing Startup Rethinking Weddings [Traction #44: Shan-Lyn Ma]

Today’s episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season — whether attending as a guest or planning your own — knows just how stressful the whole experience can be. Shan-Lyn […]


Hiring & Talent, Startup Stories, Traction Podcast

How to Vet & Work With Your Cofounder [Traction #43: Wayne Chang & Jeff Seibert]

Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they’ve joined the show today to help us answer some tough questions: How should you structure communication with your cofounder? How do you work through difficult decisions, especially […]


Marketing & Growth, Startup Stories, Traction Podcast

How to Ditch the False Silver Bullets and Run a Growth Hacking Process [Traction #42: Sean Ellis & Morgan Brown]

Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets. Find their book, Hacking […]


Product & Design, Startup Stories, Traction Podcast

How Andela Finds and Trains World-Class Engineers in Africa [Traction #41: Christina Sass]

Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies in the US and elsewhere. They’ve sparked a movement, cracked the code on finding great coders, and have attracted investors like Mark Zuckerberg. Visit andela.com to learn more, or follow Christina […]


Marketing & Growth, Product & Design, Startup Stories, Traction Podcast

How WHOOP Built a Science-Backed Fitness Band Used by LeBron, Phelps & the NFL [Traction #40: Will Ahmed, WHOOP]

Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players’ Association, every pro football player across the nation. Visit whoop.com to learn more, or follow […]