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Let’s build the future that we want to live in.

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During the course of a fundraise, founders are likely to encounter a few questions from VC’s that seem awkward or even a bit unfair. These are questions that usually don’t have anything to do with the business itself, but center […]

Rob Go
February 12, 2020 · 5  min.

One of the often neglected parts of fundraising is the process of doing due diligence on potential investors. Raising money is super hard. But assuming success, a moment will come when a founder will have multiple funding options.  Partnering with […]

Rob Go
January 30, 2020 · 7  min.

One of the fun books I read last year was “Paper Tiger” by Tom Coyne. I love to play golf, and Tom did what many golfers dream about – he devoted 100% of his life for 2 years to get […]

Rob Go
January 15, 2020 · 3  min.

One of my more popular posts in recent years was a long write-up on how VC’s get measured. It occurred to me that about 2 years has transpired since that original post and I thought I’d write a follow-up.  At […]

Rob Go
December 4, 2019 · 8  min.

Recently, Stu Landesberg, the CEO of Grove Collaborative shared the story of the struggle he faced in raising his series A round. You don’t often hear a founder speak so candidly about this (especially before the final chapter is written) […]

Rob Go
November 20, 2019 · 2  min.

I sent a tweet out last week that elicited quite a few responses from both founders and investors:   seed funds that don’t invest pre-traction = 🤔 — Rob Go (@robgo) November 4, 2019   I could hear the internet […]

Rob Go
November 14, 2019 · 3  min.

One of the biggest rookie mistakes I see among founders pursuing seed rounds is that they’ve spent too much time building something vs. proving something. Increasingly, seed rounds occur after some sort of pre-seed or at least some period of […]

Rob Go
November 4, 2019 · 2  min.

As seed rounds have atomized, it’s not uncommon for founders to raise 3 or even 4 rounds prior to a series A.  These include angel rounds, pre-seeds, institutional seeds, second seeds, pre-A, etc. The reality is that if a founder […]

Rob Go
October 24, 2019 · 4  min.

The best kind of traffic to a web based business is organic traffic.  It’s the best because it’s free, and usually means you are doing a lot of other things right that is driving folks to come to you directly […]

Rob Go
October 16, 2019 · 2  min.

One of my first seed investments was in a company that was looking to disrupt the textbook publishing space. The team was terrific, and the premise was to develop a digital textbook product that was 20x cheaper, better, and more […]

Rob Go
October 3, 2019 · 2  min.