Everyday Economy

The NextView Ventures Manifesto

Despite rumors that the VC business slows down in the summer, we’ve had one or our busiest periods in quite a while.  During June, July, and August, we’ve closed 4 new investments and several follow-ons, with a number of companies gearing up to go out in the fall.  Although we had a busy summer, I […]


Blog, Everyday Economy

The Future of Health: How We Think About Investing in Healthier Living for Everyday People

Though health is a massive part of the Everyday Economy, it’s also one of the most challenging to invest in. For many years, NextView has looked at many health-related businesses but invested in relatively few. We wanted to learn more about the nuanced industry market forces before applying the same hands-on investing model we do with tech startups […]


Blog, Everyday Economy

Why We’re Market-First, Not Technology-First, Investors

My partners and I have been very public and transparent over the past six months about our thematic investing approach — what we call the Everyday Economy. Our philosophy is about backing technology-enabled startups that have the potential to touch millions of end-users, become ingrained in users’ daily lives, or some combination of the two. Often, these […]


Blog, Everyday Economy

Planes, Trains, Drones & Autonomous Automobiles: The Future of Transportation

Nearly every aspect of the Everyday Economy is being changed by the internet and digital technologies. Transportation, which accounts for nearly 10% of the broad economy in the U.S., is no different. We’ve seen how the ubiquity of internet-connected, GPS-enabled smartphones gave rise to new mobility services like Uber, Lyft, Didi Chuxing, Ola, and others […]


Blog, Everyday Economy

Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

For several months now, my partners and I have spent a lot of time talking about why we’re investing in the Everyday Economy. We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment, clothing, and home. We’ve also shared why our approach is also “horizontal” — a company we invest in doesn’t have to neatly […]


Blog, Everyday Economy, Fundraising

Bitcoins & Benjamins: The Future of Work & Money

As you may know, NextView now has a thematic investing focus on the redesign of the Everyday Economy. We’ve shared our thoughts on how the internet and associated digital technologies are creating massive shifts in home, apparel, and other categories. Next up is the topic of work and money. What we call “work and money” covers a […]


Blog, Everyday Economy

The Everyday Economy Is Not a Vertical Strategy

As we’ve detailed in prior posts, our investments at NextView are increasingly focused on a theme we call the Everyday Economy. We believe that the internet is a super-technology, and are most excited about the second-order effects that this super-technology will have on everyday life for everyday people. When describing the Everyday Economy, it is helpful […]


Everyday Economy, Podcast, Resources, Startup Stories, Traction Podcast

[Traction #48] NextView All-Hands: Redesigning the Everyday Economy

In this very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big […]


Blog, Everyday Economy, Fundraising

All Entertainment in the Next Decade Is Digital Entertainment

Certain areas of the Everyday Economy, such as home and food, have been largely insulated from the internet and other technological forces. But one aspect of our daily lives has already changed dramatically since the dawn of the internet: how we are entertained. We now take for granted technologies that fairly recently seemed like far-off predictions, such […]


Blog, Everyday Economy, Fundraising

The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

Apparel is currently one of the most fascinating categories within the Everyday Economy. It’s a $1T+ global industry undergoing tectonic shifts. We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. In 2017 alone, we’ve seen widespread store closures or bankruptcies from […]