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Let’s build the future that we want to live in.

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Let’s build the future that we want to live in.

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Last week we held a virtual “Lunch and Learn” with Melody and Lee where they had a discussion about what they’re seeing in the market in a covid-19 world, made some predictions about where we are headed in the next […]

Nicole Sievers
April 2, 2020 · 5  min.

When a founder is raising money, he/she should expect that any serious investor will conduct some level of due diligence before getting to yes.  This could look somewhat different depending on the maturity of the business. Seed stage companies will […]

Rob Go
March 11, 2020 · 6  min.

In previous blog posts I’ve written about the two main approaches to building a seed round syndicate – the subscription method (where an entrepreneur presets a structure with a convertible note or SAFE and recruits investors who subscribe to the round, all […]

David Beisel
February 26, 2020 · 3  min.

During the course of a fundraise, founders are likely to encounter a few questions from VC’s that seem awkward or even a bit unfair. These are questions that usually don’t have anything to do with the business itself, but center […]

Rob Go
February 12, 2020 · 5  min.

In general, VC decision-making can feel like a black box, which can be frustrating for founders who are trying to manage their fundraising process and timeline. It usually involves many meetings over the course of weeks (if not months) with […]

Melody Koh
February 5, 2020 · 3  min.

About a year ago, my partner David Beisel talked about how seed fundraising is no longer a local game, and that the best entrepreneurs seek out the best investors for them outside of their home market. That being said, it’s […]

Melody Koh
January 7, 2020 · 4  min.

Recently, Stu Landesberg, the CEO of Grove Collaborative shared the story of the struggle he faced in raising his series A round. You don’t often hear a founder speak so candidly about this (especially before the final chapter is written) […]

Rob Go
November 20, 2019 · 2  min.

Over the past few years, “pre-seed” as a distinct category has emerged within the early stage fundraising landscape.  To some degree the best way to describe a pre-seed round is that you know it when you see it, as the […]

David Beisel
October 28, 2019 · 3  min.

As seed rounds have atomized, it’s not uncommon for founders to raise 3 or even 4 rounds prior to a series A.  These include angel rounds, pre-seeds, institutional seeds, second seeds, pre-A, etc. The reality is that if a founder […]

Rob Go
October 24, 2019 · 4  min.

The best kind of traffic to a web based business is organic traffic.  It’s the best because it’s free, and usually means you are doing a lot of other things right that is driving folks to come to you directly […]

Rob Go
October 16, 2019 · 2  min.