![The Man Who Coined “Product-Market Fit” Shares Mental Models for Entrepreneurs [Traction #47: Andy Rachleff]](https://nextviewventures.com/wp-content/uploads/2017/08/andy-rachleff.png)
On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use […]
![How Startups Can Get Started With Influencer Marketing [Traction #46: Samantha Howe, Grove]](https://nextviewventures.com/wp-content/uploads/2017/08/samantha-howe-traction.png)
Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You’ll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Channel Links: Apple […]
![How to Grow Your Startup’s Growth Team [Traction #45: Fareed Mosavat, Slack]](https://nextviewventures.com/wp-content/uploads/2017/08/fareed.png)
On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization. Follow Fareed on Twitter. Follow Jay on Twitter. Listen now or subscribe on iTunes, SoundCloud, Stitcher, or Google […]
![Inside the Fast-Growing Startup Rethinking Weddings [Traction #44: Shan-Lyn Ma]](https://nextviewventures.com/wp-content/uploads/2017/08/shan-lyn.png)
Today’s episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season — whether attending as a guest or planning your own — knows just how stressful the whole experience can be. Shan-Lyn […]
![How to Ditch the False Silver Bullets and Run a Growth Hacking Process [Traction #42: Sean Ellis & Morgan Brown]](https://nextviewventures.com/wp-content/uploads/2017/06/sean-morgan.png)
Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets. Find their book, Hacking […]
![How WHOOP Built a Science-Backed Fitness Band Used by LeBron, Phelps & the NFL [Traction #40: Will Ahmed, WHOOP]](https://nextviewventures.com/wp-content/uploads/2017/05/will.png)
Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players’ Association, every pro football player across the nation. Visit whoop.com to learn more, or follow […]
![The What, How & Why of Hiring a Business Development Lead at Your Startup [Traction #35]](https://nextviewventures.com/wp-content/uploads/2017/01/Screen-Shot-2017-01-22-at-2.08.16-PM.png)
Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead […]
Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they’ve experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike and team grew the business. More specifically, we learn about the approach and tactics used […]
![How to Build a Startup Marketing Team from Zero [Traction #33: Mike Volpe, Cybereason]](https://nextviewventures.com/wp-content/uploads/2016/12/Screen-Shot-2016-12-05-at-3.25.11-PM.png)
So much of digital innovation has changed the way people communicate and create or access content.
![For Startups, Where Does Brand Marketing Fit? [Traction #32: Nancy Go, Wayfair]](https://nextviewventures.com/wp-content/uploads/2016/11/Screen-Shot-2016-11-28-at-10.25.34-AM.png)
When you hear “brand marketing,” what do you think about?
