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It happened to billboards. TV spots. Direct mail. Banner ads. Now, it’s happening to content marketing. At one point in time, each was the customer acquisition channel du jour — now, it’s oversaturated, expensive, and increasingly ineffective. Lots of ink […]

Ginny Mineo
February 28, 2018 · 9  min.

Being at an early-stage startup is a bit like being in grade school — but in this version, you have to skip a grade every 6 months and still get all As. You learn quickly because you have to. And while you manage […]

Melody Koh
November 14, 2017 · 7  min.

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his […]

NextView
September 5, 2017 · 1  min.

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You’ll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some […]

NextView
August 15, 2017 · 1  min.

On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization. Follow Fareed on […]

NextView
July 25, 2017 · 1  min.

Today’s episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season — whether attending as a guest […]

NextView
July 12, 2017 · 1  min.

Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start […]

NextView
June 7, 2017 · 1  min.

Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players’ […]

NextView
May 10, 2017 · 1  min.

Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually […]

NextView
January 23, 2017 · 1  min.

Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they’ve experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike […]

NextView
January 6, 2017 · 1  min.