Inside Mattermark’s Ubiquitous Newsletter: Principles and Process
You probably know them well.
Category: Marketing & Growth
![Behind-the-Scenes with a Startup Rebrand [Traction #19: Liz Wessel, WayUp]](https://nextviewventures.com/wp-content/uploads/2016/02/Traction-Episode.jpg)
How to Found a Startup in a New Industry
Most startups’ founding mythologies are full of the same phrases: “hard work,” “agile strategy,” “smart scaling.” But one of the most undervalued and elusive factors is timing. As they say, timing is everything. Arrive to the market too soon and there’s no demand for the product. Arrive too late and you’re light years behind your […]
• February 4, 2016 • Less than a minute read
![To Gain Traction, Some Entrepreneurs Think Content-First, Not Product-First [Traction #18: Joe Pulizzi]](https://nextviewventures.com/wp-content/uploads/2016/02/Traction-Episode-2.jpg)
To Gain Traction, Some Entrepreneurs Think Content-First, Not Product-First [Traction #18: Joe Pulizzi]
When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: “I wish I started content marketing sooner.”
How to Launch a Product: A Startup-Friendly Process
The journey between an initial idea and actually shipping can be summed up with one word: agony.
![A Framework for Startup Traction & Pitfalls to Avoid [Traction #12: Gabriel Weinberg]](https://nextviewventures.com/wp-content/uploads/2015/10/Traction-Episode-8.jpg)
A Framework for Startup Traction & Pitfalls to Avoid [Traction #12: Gabriel Weinberg]
The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? Past episodes include stories from founders of LinkedIn, DraftKings, General Assembly, Mattermark, InsightSquared, and more. Subscribe […]
Exploring the NextView Platform? Start Here
One of the best and most positive movements proliferating around the tech community is what Product Hunt founder and CEO Ryan Hoover calls “building in public.” Because of both lean startup principles and a thriving community of pay-it-forward individuals, we can all now build a little, learn a little, and then repeat. You’re able to […]
![Mattermark’s Clever Origin Story & Why Their CEO Loves Arguing with VCs [Traction #11]](https://nextviewventures.com/wp-content/uploads/2015/09/Traction-Episode-1.jpg)
Mattermark’s Clever Origin Story & Why Their CEO Loves Arguing with VCs [Traction #11]
The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? Past episodes include stories from founders of LinkedIn, DraftKings, General Assembly, The Muse, Behance, InsightSquared, and more. Subscribe on iTunes, SoundCloud, or Stitcher.
![CEO of the Newest Unicorn Startup on Their Tough Start & Fast Rise [Traction Podcast #8]](https://nextviewventures.com/wp-content/uploads/2015/08/Traction-Episode-11.jpg)
CEO of the Newest Unicorn Startup on Their Tough Start & Fast Rise [Traction Podcast #8]
The NextView podcast Traction shares the incredible stories of the creative and unusual things entrepreneurs did to make initial progress in an important. Listen on iTunes, or Stitcher. The founding stories of companies like LinkedIn, DraftKings, General Assembly, The Muse, NatureBox, InsightSquared, and more have appeared on the show. New episodes every two weeks.
What Makes a Great Consumer Startup Marketer?
While the startup environment in Boston has vastly improved over the last several years, I continue to hear the sentiment that it’s really tough to build a great consumer startup in Boston. This is expressed by people outside of Boston, but it often comes from those within our community too. There are a couple reasons cited […]