I love learning about business, but in particular, I love learning about how today’s most successful companies got started. What things did they do to gain initial traction? As a result, I listen to a lot of podcasts and interviews […]

The prospect of selling a new product from an “unproven” business into a large corporation can seem daunting. But startups launch all the time as enterprise-focused entities. Still, that doesn’t make the situation any easier, so in this episode, Joe […]

Jesse Derris is the founder and CEO of Derris & Company, a PR, branding, and communications firm based in New York. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more. He and his firm are widely […]

We’ve seen a lot of demand for content marketing talent in our portfolio, including the need for freelancers and consultants. The key is to run a tight process and ask the right questions to vet your candidates. Startups everywhere are […]

You probably know them well.

Oh what’s in a name?

Most startups’ founding mythologies are full of the same phrases: “hard work,” “agile strategy,” “smart scaling.” But one of the most undervalued and elusive factors is timing. As they say, timing is everything. Arrive to the market too soon and […]

When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: “I wish I started content marketing sooner.”

The journey between an initial idea and actually shipping can be summed up with one word: agony.

The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? […]