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Editor’s note: Unlike the Ubers and Airbnbs of the tech startup world, seed-stage companies don’t typically have the valuations, awareness, or traction typically associated with press coverage. That said, coverage is important, and early-stage companies would be wise to work with local press in […]

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March 31, 2015 · 6  min.

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her […]

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March 3, 2015 · 8  min.

In the last six months, we’ve been asked and answered several key questions about seed-stage startups and raising seed capital.

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January 28, 2015 · 2  min.

Seed-stage startups lack a history of proof but offer plenty of promise.

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January 15, 2015 · 7  min.

Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.”

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January 8, 2015 · 10  min.

The best writer I ever hired at a startup wasn’t a former journalist. He wasn’t a former marketer or a former teacher or even a former liberal arts major.

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August 27, 2014 · 9  min.

Just for a minute, think back to the movie The Matrix. (Don’t worry, I mean the first one, not the so-so sequel or the can’t-believe-I-paid-for-this third).

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July 24, 2014 · 5  min.

This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind […]

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July 15, 2014 · 5  min.

Dharmesh Shah knows a thing or two (or three … or 100) about startups and marketing.

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July 9, 2014 · 1  min.

This post was originally written by Shareaholic, a NextView portfolio company. The original can be found here. This post explores the reasons why they killed traditional press releases and ends with the playbook they use instead.

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June 7, 2014 · 5  min.