Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.”

The best writer I ever hired at a startup wasn’t a former journalist. He wasn’t a former marketer or a former teacher or even a former liberal arts major.

Just for a minute, think back to the movie The Matrix. (Don’t worry, I mean the first one, not the so-so sequel or the can’t-believe-I-paid-for-this third).

This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind […]

Dharmesh Shah knows a thing or two (or three … or 100) about startups and marketing.

This post was originally written by Shareaholic, a NextView portfolio company. The original can be found here. This post explores the reasons why they killed traditional press releases and ends with the playbook they use instead.