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NextView Blog

Let’s build the future that we want to live in.

NextView Blog: 

Let’s build the future that we want to live in.

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Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.”

NextView
January 8, 2015 · 10  min.

The best writer I ever hired at a startup wasn’t a former journalist. He wasn’t a former marketer or a former teacher or even a former liberal arts major.

NextView
August 27, 2014 · 9  min.

Just for a minute, think back to the movie The Matrix. (Don’t worry, I mean the first one, not the so-so sequel or the can’t-believe-I-paid-for-this third).

NextView
July 24, 2014 · 5  min.

This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind […]

NextView
July 15, 2014 · 5  min.

Dharmesh Shah knows a thing or two (or three … or 100) about startups and marketing.

NextView
July 9, 2014 · 1  min.

This post was originally written by Shareaholic, a NextView portfolio company. The original can be found here. This post explores the reasons why they killed traditional press releases and ends with the playbook they use instead.

NextView
June 7, 2014 · 5  min.