Five years ago, TapCommerce CEO & Co-Founder Brian Long had a vision of helping brands deliver customers, revenue, and ROI across mobile devices. A lot has changed since then, but one industry megatrend has remained constant: consumers’ radical adoption of mobile commerce and retailers’ desire to reach them on these devices. More recently, Brian started a new […]
When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. We don’t sit in a room and pontificate about what they need — we just ask. And they tell us over and over again that they just care about four things: Hiring […]
What will the future hold? It’s a question every VC asks themselves and the entrepreneurs they invest in. Some conclude that certain sectors or technologies — like AI, blockchain, VR — will define the next decade. Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. At NextView, we […]
Note: We’ve decided to stop sending this newsletter. We love the NYC tech community more than ever, but have come up with some better and hopefully more impactful ways to contribute to the great stuff that’s happening here. If you want to learn about new NYC initiatives we’re launching, sign up for our newsletter here. […]
What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]
On Tuesday, July 21, we hosted the first-ever Boston Consumer Tech Summit. The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. This is a recap of the more insightful […]
As the holiday season is behind us and 2015 is firmly underway, we wanted to take a moment to both announce and celebrate the collection of top entrepreneurs who have agreed to return as our Entrepreneur Advisors. These individuals have all graciously agreed to continue their prior commitments to NextView-backed startups and entrepreneurs.
This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind enough to share a quick summary of one campaign that was particularly successful, generating over 58,000 retweets.
This post was originally written by Shareaholic, a NextView portfolio company. The original can be found here. This post explores the reasons why they killed traditional press releases and ends with the playbook they use instead.