Fundraising, Resources

Free Templates for Great Startup Pitch Decks, Direct from VCs

Today, NextView Ventures is excited to release a pillar project in our Growth Guides series: pitch deck templates for raising seed capital. These help address a common question which we frequently receive from entrepreneurs about how to create startup pitch decks for this crucial financial milestone.

For context, last year, based on questions from our existing portfolio, we launched two board deck templates for seed-stage startups. These were well-received, so we next turned our attention to entrepreneurs outside the portfolio to ask what questions we could address in a similar fashion. The response was consistent and clear: “Thanks for those board decks — hope to use them someday — but I’m still raising a seed round right now. What makes a great pitch deck?”

This answer was somewhat surprising — there seem to be several templates like this which already exist. But the feedback we received was that those decks (a) are somewhat generic and not built specifically for seed-stage startups, which often require more art than science during the pitch, and (b) lack storytelling components and design and layout sensibility.

So, we hope these two deck resources can address both issues. We also aimed to take these one step further by adding our own VC commentary throughout the slides and by providing two different, somewhat unique versions of great pitch decks.

Read on for more context, or download your templates right here:

Download Pitch Deck Templates

(Clicking will take you to a Dropbox page where you can download the file.)

Two Unique Pitch Deck Styles

Jay Acunzo, our VP of Platform who largely created these slides, asked us a poignant question before we began this project: Aside from the accepted format of pitch decks today, what did we as VCs wish they could be? If we’re designing a great early-stage startup pitch from the ground up, what would that look like?

From our perspective at NextView, startup pitch meetings should come in two flavors:

The first is a conversation.

Usually, when raising a seed round, your pitch process with a VC firm starts with a small number of meetings with just one or two team members — or else you’re pitching angel investors individually. In those contexts, it’s a lot less likely that you’ll want to stand up and “pitch” a deck. Usually, a more human interaction works better. You introduce yourself, you talk about why you started your company, and you start digging into the details in a conversational way.

This is the way my partners and I tend to operate in our initial meetings, too, whether we’re being pitched or raising money ourselves. In the end, I think discussion-based meetings are simply the way people want to interact with others they’re speaking with for the first time. It just feels more human and natural, in addition to helping both sides learn a great deal about the other.

The second type of pitch is more of a show.

Maybe you are presenting in front of a crowd in a demo-day scenario, or perhaps it’s to a larger group like the full partnership of a big firm. In these cases, the interaction is very, very different. It tends to be more one-way — more of a presentation than a discussion.

In these pitches, you have to carefully choose the details into which you dive more deeply, since you don’t want anything to go over people’s heads, nor do you want to confuse an audience that lacks the ability to have a back-and-forth discussion to find clarity.

Instead, what you actually want to do is drive home the story and the excitement of the opportunity, as well as the inevitability of your success. Emotion is a bit more crucial here, since this may be the first or only major interaction you have with these people during your fundraise.

But here’s the problem we often encounter with the standard pitch deck:

Most fundraising decks are a poor compromise between the needs of both of these meetings — conversation and show — and so they leave much to be desired as an investor, generally speaking.

To address this and slightly rethink what pitches should be, we created two different suggested templates for fundraising decks: a short explainer with a “kitchen sink” FAQ section and another style we’ve dubbed “The Show.”

Some quick context on each:

Pitch Deck Template #1: Explainer + Kitchen Sink Appendix


The first template you’ll encounter is designed for a discussion-based pitch. It’s super short – just a handful of slides to convey the basic, critical details up front. However, it includes a “kitchen sink” of FAQs in the appendix.

The shortness of the up front pitch can be incredibly helpful one-on-one. When you’re speaking to an investor, you can say, “I have a few slides that might help introduce the company, but we can keep it pretty conversational and dive into specific questions once you get the gist.”

It fits the format, but it also allows you to demonstrate mastery over the details of your business by pulling up a slide from the appendix if/when the discussion requires it. Does the VC have a detailed question about the product roadmap? No problem, just turn to page 16 in the appendix. Did the discussion evolve into an exploration of your go-to-market strategy? Perfect — easily pull up page 6 in the appendix as a backdrop to the conversation.

Also, you don’t need to sweat the order of the details in the appendix to weave the pieces together like a high-school essay. The first few slides are neatly and logically ordered, while the appendix serves as backup.

As my partner Rob Go points out, this approach puts you on more equal footing with an investor: “It’s less of a ‘pitch to me’ kind of interaction and more of a discussion, which is really good in building early trust and rapport.”

The appendix becomes a flexible go-to resource to augment a genuine dialog with the investor. This Explainer+Kitchen Sink approach allows for a natural discussion to unfold, while still clearly demonstrating that you’ve come fully prepared and have a strong handle on your business. In a one-on-one setting, this format is going to have much more of an impact than the more rote “flipbook” of slide after slide.

Pitch Deck Template #2: The Show


This second deck is great for the second type of meeting where there’s a larger audience. This is when emotion-driven stories delivered start to finish make more sense. The Show is longer and very focused on telling a cohesive narrative that elicits a (hopefully) positive emotional response.

By including The Show in our templates, we’re also acknowledging that certain settings aren’t well suited to digging into all of the details of the business and that different members of the audience likely start from different places in their understanding of what’s going in on your company and your market.

That said, The Show isn’t just fluff. It should demonstrate good prioritization of the details that matter from the entrepreneur. You need to have just as much mastery over your business as in the case of the other pitch deck in the event that an investor wants to dig in a bit further.

Like all templates, these are just guides, and you probably don’t want to include absolutely everything in your own deck. As you flip through the slides which we’ve created, look for the call-outs from my partners and I to inform your own versions.

Pitching NextView? Some Context

Although we hope this helps entrepreneurs generally, we recognize that some of the audience reading might eventually meet with someone at NextView. To that end, I wanted to share at least a little context, which is simply this: Stay true to your own style and comfort level. Don’t feel the need to directly utilize either or both of these templates — they’re merely suggested guides for those at the beginning of the deck creation process, not prescriptions on how things have to be done. Every startup is unique, and so are the best ways to present them.

Without further ado, I encourage you to download these templates and share with anyone that might benefit. Best of luck telling your startup’s story and delivering a successful pitch.

Download Pitch Deck Templates

You can also view our SlideShare of the deck template called The Show:

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David Beisel

David Beisel is a co-founder and Partner at NextView Ventures. He has been focused on early stage Internet startups his entire career, both as an entrepreneur and venture capitalist. As an investor in the digital media space, David was most recently a Vice President at Venrock and previously a Principal at Masthead Venture Partners. Prior to becoming a venture capitalist, David co-founded Sombasa Media, an e-mail marketing company best known for its flagship product BargainDog. Sombasa was successfully acquired by where David served as Vice President of Marketing. David holds an MBA from the Stanford Graduate School of Business and an AB in Economics, magna cum laude and Phi Beta Kappa, from Duke University. He also founded and leads the Boston Innovators Group, an organization which holds quarterly entrepreneur events drawing a thousand attendees.

  • thanks for sharing this David

  • The download link isn’t working for me. Anyone else?

  • Omeid

    Very helpful post! What should entrepreneurs do when a potential investor asks the entrepreneur to email a pitch deck? Do you recommend sending version 1 without the FAQ slides?

    • Thanks Omeid! And that’s definitely the approach we’d recommend for sharing info via email. NextView partner Rob Go wrote a bit more about this in this post, under the Email section:

      • Omeid

        Thanks for the link!

      • Omeid

        Hi Jay,

        Do the dates go in the “Launch, Traction, Growth” graphic? Seems like the three columns would need the same dates….For example, we worked on these priority tasks for a three month period, here are the raw numbers (in the traction column), and the growth rates in the growth column.

        What numbers would go in the traction/growth columns for “drive initial signups”? I’m confused because there is a “target results” row that says “x initial users”.

        Sorry if I’m asking the wrong questions or have completely misinterpreted this slide. I’d like to figure out what’s going on.


        • If I’m understanding your questions correctly, you’re looking at the exact inputs of certain slides. You should treat those as merely placeholders and rework all of them based on your specific business. For example, you might not say “drive user signups.”

          In general, the slides are meant to be directional to show you what basic info should be included. I’d ignore the blue copy in favor of telling your specific story. Good luck!

          • Omeid

            Thanks. I was more so trying to figure out the structure of this slide. I knew the examples are merely examples, but didn’t know how the use of dates applied to those examples.

  • Improve Presentation

    Sharing this info-graphic so it’s easier to understand What’s a Pitch Deck than more articles written about it

  • Anne Carton

    Its simply great!! Now if you are curious to know more about of stories that can build a business into a brand then click on

  • Mustafa Keanu


  • Hanks Jim


  • Great source for seed stage funding. Appreciate free download.Thanks

  • great source thanks for putting it together David, certainly it will help us on our fund raising (625.000GBP).

  • Donald M

    David do you think that amount of slides is too much? Should we have two pitch decks?

  • Well we at Ninzabiz are also consulting startup businesses in complete fund raising processes.
    For more details log on to : & we will get back to you


  • Dennis Von Ferenczy

    As an addition to this: Unicorn Pitch has prepared a free infographic that compares the most important startup pitch deck templates: – This cheat sheet includes the most important frameworks from Sequioa, Guy Kawasaki and Dave McClure’s 500 Startups.

  • The Creative Next

    Nice article Thank you! check out this Pitch Deck Slides Ready
    Multipurpose Pitch Deck Powerpoint Template

  • RippleJump

    I have reviewed a lot of content on this subject and this is the first I read about having two decks. Makes perfect sense. Thanks

  • Candy Behunin

    If anyone needs help with their pitch deck design, our team is happy to give feedback as we are not only a service but also a network of startup professionals, investors, and entrepreneurs

  • Konsus

    Hi there, thanks for sharing this! Great article indeed!
    We created 35 Best Pitch Decks From 2017 article that will be relevant for the readers.
    Check it out at our blog:

  • Thanks David. I like the fact you both added commentary onto the slides. I posted it on my blog.
    If founders want to see what pitch decks look like then there is the largest collection here. 92 funded decks.
    To be honest though, it’s all very well seeing content examples and having a template, but in my experience that isn’t really helpful. When it comes to it, it’s the narrative you need to get right. If you do that then filling out the deck is comparatively easy. I made a free email course to teach founders how to do this.
    That’s not to say founders are not going to make a very ugly deck 😉
    I have made more resources on pitch decks over the years than pretty much anyone else, and still that’s not enough.
    We set up as the final solution… to just have pro designers and ex-VCs make the decks perfect(ish).