Nearly every aspect of the Everyday Economy is being changed by the internet and digital technologies. Transportation, which accounts for nearly 10% of the broad economy in the U.S., is no different. We’ve seen how the ubiquity of internet-connected, GPS-enabled smartphones gave rise to new mobility services like Uber, Lyft, Didi Chuxing, Ola, and others […]

Five years ago, TapCommerce CEO & Co-Founder Brian Long had a vision of helping brands deliver customers, revenue, and ROI across mobile devices. A lot has changed since then, but one industry megatrend has remained constant: consumers’ radical adoption of mobile commerce and retailers’ desire to reach them on these devices. More recently, Brian started a new […]

When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. We don’t sit in a room and pontificate about what they need — we just ask. And they tell us over and over again that they just care about four things: Hiring […]

For several months now, my partners and I have spent a lot of time talking about why we’re investing in the Everyday Economy. We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment, clothing, and home. We’ve also shared why our approach is also “horizontal” — a company we invest in doesn’t have to neatly […]

As you may know, NextView now has a thematic investing focus on the redesign of the Everyday Economy. We’ve shared our thoughts on how the internet and associated digital technologies are creating massive shifts in home, apparel, and other categories. Next up is the topic of work and money. What we call “work and money” covers a […]

As we’ve detailed in prior posts, our investments at NextView are increasingly focused on a theme we call the Everyday Economy. We believe that the internet is a super-technology, and are most excited about the second-order effects that this super-technology will have on everyday life for everyday people. When describing the Everyday Economy, it is helpful […]

We are very excited today to announce that Melody Koh is joining NextView as a Venture Partner based in our New York office. For those of you who don’t know Melody, she was an early member of the team at Blue Apron, joining the company as their first PM and eventually going on to lead […]

In this very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big […]

Certain areas of the Everyday Economy, such as home and food, have been largely insulated from the internet and other technological forces. But one aspect of our daily lives has already changed dramatically since the dawn of the internet: how we are entertained. We now take for granted technologies that fairly recently seemed like far-off predictions, such […]

Apparel is currently one of the most fascinating categories within the Everyday Economy. It’s a $1T+ global industry undergoing tectonic shifts. We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. In 2017 alone, we’ve seen widespread store closures or bankruptcies from […]