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Santa As A Service

Dorothy Ren
December 15, 2019 · 2  min.

I bet many of us are waiting for packages to be delivered around this time of year. While there are several companies solving the same-day shipping predicament, I figured in the meantime, why not educate myself and other impatient package anticipators by building out a visual of how an item goes from a digital image on a website to physically appearing on your doorstep.

Indulge me as I try to understand how Santa works as a way to distract from the inner desperation of waiting for a package. 


Click to expand

So look, I’m with many of you, waiting for a package to be delivered can feel torturous, but learning about the infrastructure behind ecommerce makes me appreciate the intricacy of the steps that happens behind the scenes when I buy online. There are many brilliant companies and teams working on improving the process behind ecommerce fulfillment, and I randomly selected a few to provide a bit of color in this exercise. 

We at NextView are grateful for the many companies that currently work together to create a seamless process, and are always on the lookout for teams that are working to improve this even further. Definitely give us a shout if you are. 

Wishing everyone the happiest of holiday seasons, and a shred more patience as packages are delivered.



Dorothy Ren
Investment Associate

Dorothy is part of the investment team at NextView and is based in its New York office. She is focused on finding and supporting the next generation of visionary entrepreneurs creating impactful change.