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Chicken, Egg, Or Farm? An Unusual Launch Problem [Traction #4: Brad Hargreaves]

Jay Acunzo
June 8, 2015 · 1  min.

Traction is NextView’s twice-monthly podcast sharing the stories of creative and unusual ways entrepreneurs gain initial results. Everyone likes to say that startups should do things that don’t scale, so we wondered … what ARE those things? Available on iTunes, Stitcher

In this episode of Traction, Brad Hargreaves joins Rob and me to discuss the launch of General Assembly, including a very unusual problem facing GA when it launched — we dub it the “Chicken, Egg, or Farm to Put It All” problem.

Also on the show…

  • Horrible improv comedy.
  • When students walk out.
  • A centuries-old industry tells Brad to operate one way while a handful of potential customers tells him another. (What would you do?)
  • In a credibility-driven business, Brad finds a clever way to make GA credible from Day One.
  • The toughest city for GA to land and build (as well as the only place where they couldn’t)
  • And our closing segment for all episodes, Alpha-Beta-Scale — three questions about the entrepreneur, from their early life to today to something unusual they think about the future.

From this episode, be sure to follow…

Like the show? Rating Traction on iTunes helps the show get more traction.

You can listen below or wherever you get your podcasts.