Oli Gardner is the co-founder of Unbounce, a platform that helps you build, test, and optimize landing pages to convert customers. Today, he spends most of his time writing and speaking and is arguably the best source on the planet for learning about how startups can create landing pages that convert, whether you’re drumming up pre-launch demand or trying to keep growing meaningful revenue.
In this episode, Oli also shares five specific elements that all well-optimized landing pages contain, and he shares some hilarious stories and examples from his life and career — including why he almost legally changed his name to help build Unbounce.
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