Marketing & Growth, Podcast, Startup Stories, Traction Podcast

Unbounce’s Oli Gardner on Building Startup Landing Pages That Convert [Traction #22]

Oli Gardner is the co-founder of Unbounce, a platform that helps you build, test, and optimize landing pages to convert customers. Today, he spends most of his time writing and speaking and is arguably the best source on the planet for learning about how startups can create landing pages that convert, whether you’re drumming up pre-launch demand or trying to keep growing meaningful revenue.

In this episode, Oli also shares five specific elements that all well-optimized landing pages contain, and he shares some hilarious stories and examples from his life and career — including why he almost legally changed his name to help build Unbounce.

Follow Oli at and visit to learn more.

You can follow me at or check out my new weekly show for creatives and makers, Unthinkable, at, on iTunes at, or at

Lastly, you can subscribe to the NextView weekly newsletter about startup traction at

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Jay Acunzo

Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. The former digital media strategist at Google and head of content marketing at HubSpot, Jay helped build NextView's platform of resources from the ground up. He now serves as the firm's Creative In Residence. His work has been cited in places ranging from Harvard Business School to the Washington Post, Fast Company, and Forbes.